OrthoAtlanta an Official Partner of the 2017 BB&T Atlanta Open

OrthoAtlanta an Official Partner of 2017 BB&T Atlanta Open

OrthoAtlanta Serves as Official Orthopedic and Sports Medicine Provider to the Tournament for 8th Year

​​​OrthoAtlanta is proud to serve as the official orthopedic and sports medicine provider of the 2017 BB&T Atlanta Open, an ATP World Tour 250 event that runs Saturday, July 22 through Sunday, July 30 at Atlantic Station, in Midtown Atlanta, Georgia. The BB&T Atlanta Open has welcomed over 280,000 tennis fans to Atlantic Station over the past seven years, establishing itself as one of the top ATP Tour tennis events in the U.S. The nine-day event is a mix of young upstarts and former and current ATP World Tour top-20 players. This year, the BB&T Atlanta Open brings women’s championship-level tennis to the Atlanta event with the Venus Williams vs. Genie Bouchard Women’s Exhibition Match. 

To share the excitement of world-class tennis with the Atlanta community, OrthoAtlanta is celebrating with its own BB&T Atlanta Open Ticket Giveaway. The online sweepstakes runs from May 15 to July 16, 2017, offering Georgia residents the chance to win the Grand Prize of two (2) tickets to the Williams vs. Bouchard Women’s Exhibition Match to be held on Sunday, July 23. First prize is a set of two (2) tickets to the Finals Match on Sunday afternoon, July 30, and second prize consists of two (2) tickets to the Semi-Finals match on Saturday afternoon, July 29. Entry information and details are available on the OrthoAtlanta.com web site and via the OrthoAtlanta Facebook page. 

OrthoAtlanta provides training room set-up, medical staffing, injury evaluations and treatment throughout the 9-day BB&T Atlanta Open.

Joseph S. Wilkes, MD, OrthoAtlanta Orthopedic Surgeon and Co-Medical Director of the BB&T Atlanta Open

As the official orthopedic and sports medicine provider of the BB&T Atlanta Open, OrthoAtlanta physicians serve as the key medical point of contact for the visiting players, coaches and officials during the tournament. Serving as co-Medical Directors of the 2017 BB&T Atlanta Open are OrthoAtlanta orthopedic surgeons, Snehal C. Dalal, MD, and Joseph S. Wilkes, MD. Orthopedic services that are provided by OrthoAtlanta include physical therapy, examinations, non-operative treatments, consultation with the athletes and their coaching staff and referral to outside specialists when necessary.

“Throughout the tournament, the players, coaches and officials rely on OrthoAtlanta to provide superior sports medicine expertise and service,” stated OrthoAtlanta orthopedic surgeon, Dr. Snehal Dalal, a specialist in hand and upper extremity surgery. Serving as co-Medical Director of this year’s BB&T Atlanta Open, Dr. Dalal has served in this capacity, or similar, every year that the tournament has been held in Atlanta. Dr. Dalal treats hundreds of tennis players in his practice each year; he understands and shares in the excitement that this world championship tennis event generates in Atlanta in its annual lead up to the U.S. Open.

OrthoAtlanta orthopedic surgeon, Dr. Joseph Wilkes, fellowship trained in sports medicine and hand surgery is also serving as co-Medical Director for the prestigious BB&T Atlanta Open. As Dr. Wilkes explained, “OrthoAtlanta has been actively involved in the medical operations planning and staffing plan for the BB&T Atlanta Open since early spring. These efforts come together during the late July event when OrthoAtlanta provides training room set-up, medical staffing, injury evaluations and treatment throughout the event.” Dr. Wilkes continued, “Together with the ATP Physiotherapists, OrthoAtlanta physicians now have the ability to provide follow-up treatments for the athletes when they arrive here, and we will enter new illnesses and injuries sustained in Atlanta into the ATP’s electronic medical record for subsequent medical teams to use after they leave. Such capabilities provide unprecedented continuity of care to the athletes.” 

Dr. Wilkes has proudly served as Chief Tournament Physician for the BB&T Atlanta Open and the previous Atlanta Tennis Challenge ATP event. His expertise in serving international sports events includes the 1996 Atlanta Olympic Games when Dr. Wilkes served as the Coordinator of Venue Medical Directors. 

In addition to Drs. Dalal and Wilkes, the OrthoAtlanta sports medicine team serving the tournament includes additional OrthoAtlanta physicians from multiple orthopedic specialties, plus physical therapists, athletic trainers and administrative staff.

OrthoAtlanta shares in tennis tournament fun in the weeks leading up to the tournament through its online OrthoAtlanta Ticket Giveaway providing the chance to win top match tickets. During tournament week, the OrthoAtlanta booth in the Partner Pavilion will feature daily promotions and giveaways, along with the chance to have your photo taken with an oversized Wilson tennis racquet and ball. Daily giveaways tie to tournament events including Ladies Day on Thursday, July 27. On Tuesday’s College Night, visitors dressed in their favorite team apparel are encouraged to show their school spirit and share photos on social media. OrthoAtlanta is honored to start match play one evening with the Coin Toss.

A tournament favorite, the Ball Toss sponsored by OrthoAtlanta will be held one evening during finals weekend. Ticket holders lob over 2,000 yellow tennis ball squeeze balls onto the court for a chance to win a $1,000 gift card. 

Join OrthoAtlanta at the 2017 BB&T Atlanta Open for an action-packed 9-days of top tournament tennis and fun!

About OrthoAtlanta
OrthoAtlanta is the second largest orthopedic and sports medicine practice in the greater Atlanta, Georgia area. With 38 physicians serving in 13 offices, the physician-owned practice provides the highest level of patient care for injury or deformity of muscles, joints, bones and spine. OrthoAtlanta offers convenient accessibility to a full range of musculoskeletal surgeons, specialists and patient services including on-site physical therapy, pain management care, seven MRI imaging centers and workers’ compensation coordination. Comprehensive operative and non-operative musculoskeletal care and expertise includes sport medicine, arthroscopic surgery, hip replacement, knee replacement, neck and spine surgery, elbow and shoulder surgery, wrist and hand surgery, ankle and foot surgery, physical medicine and rehabilitation, arthritis treatment, general orthopedics, work related injuries and acute orthopedic urgent care. OrthoAtlanta Surgery Centers in Austell and Fayetteville provide cost-effective, same-day surgical procedures in an accredited outpatient center. OrthoAtlanta ORTHOQuick locations in Fayetteville and at Piedmont West just outside Atlantic Station, provide emergency, after-hours orthopedic care.

OrthoAtlanta is proud to serve as the official orthopedic and sports medicine provider of the BB&T Atlanta Open, a role it has held since 2010 when the tournament first returned to the Atlanta market. OrthoAtlanta also served in a sports medicine capacity to the tournament when it was known as the AT&T Challenge. 

For more information, visit www.OrthoAtlanta.com, or, contact Pat Prosser, OrthoAtlanta Public Relations Manager, 678-996-7254.

About the BB&T Atlanta Open
The BB&T Atlanta Open is held each year in July in Atlantic Station and is one of eight summer tournaments in the US Open Series. The tournament features men’s top world tennis players in singles and doubles competition. Approximately 40,000 fans attend the tournament and bring an estimated economic impact of $10.3 million to Atlanta. Nick Kyrgios won the 2016 singles championship while John Isner won the 2015, 2014 and 2013 titles. Andy Roddick won his last ATP World Tour title when he defeated Gilles Muller at the 2012 BB&T Atlanta Open. Mardy Fish holds the title for 2011 and 2010.

About U.S. Open Series
Now in its 14th season, the world's best players on the WTA and ATP World Tour are coming together for the US Open Series. Linking seven summer WTA and ATP World Tour tournaments to the US Open, the US Open Series serves as a true regular season of hard court tennis.  Featuring a cohesive schedule, the Series centralizes the way tennis is viewed in North America, across multiple television and digital platforms. Fans will see today's top champions go head-to-head with tomorrow's emerging stars, as storylines develop throughout the summer season. Each tournament also engages its local community with a variety of outreach initiatives, including grassroots youth tennis clinics and activities.

About GF Sports
GF Sports is a sports and entertainment content company based in New York, NY and Lynnfield, MA. The company owns and operates several professional tennis and ice skating events, each with a rich tradition and longstanding role in their respective sports. GF Sports events include: · The BNP Paribas Showdown (New York, NY) · The BB&T Atlanta Open (Atlanta, GA) · Nancy Kerrigan's Halloween On Ice Tour. Throughout their storied histories, these events have hosted hundreds of thousands of fans, celebrities, sponsor guests, and some of the most iconic names in sports, all while generating significant exposure through multiple social, digital, and TV platforms. In addition to its current properties, GF Sports is in development on several other exciting and innovative sporting events.

About The ATP
The ATP is the governing body of the men's professional tennis circuits - the ATP World Tour, the ATP Challenger Tour and the ATP Champions Tour. With 60 tournaments in 30 countries, the ATP World Tour showcases the finest male athletes competing in the world’s most exciting venues. From Australia to Europe and the Americas to Asia, the stars of the 2017 ATP World Tour battle for prestigious titles and Emirates ATP Rankings points at ATP World Tour Masters 1000, 500 and 250 events, as well as Grand Slams (non ATP events). At the end of the season only the world’s best eight qualified singles players and doubles teams will compete for the last title of the season at the Barclays ATP World Tour Finals. Held at The O2 in London, the event will officially crown the 2017 ATP World Tour No.1 presented by Emirates. For more information, please visit www.ATPWorldTour.com.

Source: OrthoAtlanta

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